Florida Foundation Seed Producers, Inc. (FFSP) is announcing this Invitation to Negotiate (ITN) for the exclusive licensing opportunity of the 'R10-102' and 'R10-108' ruellia simplex cultivars. These cultivars were developed by the ruellia breeding program at the University of Florida's Department of Environmental Horticulture.
'R10-102' (U.S. Patent Pending) and 'R10-108' (U.S. Patent Pending) are new sterile Ruellia simplex cultivars which are characterized by excellent performance in both full sun and partial shade environments, prolific flowering habits throughout the flowering season, large violet flowers ('R10-102') or large white flowers ('R10-108'), and lack of fruit production when grown in northwestern, north central, and southeastern Florida. These Ruellia cultivars are expected to have excellent landscape performance.
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