Profit Margin Videos

If you are interested in maintaining costs and pricing plants you might want to check out these two videos from Dr. Charlie Hall from Texas A&M and AmericanHort.  He goes over the incremental increases in costs relative to previous year's category costs and compares them prior to the Great Recession.  This is good information if you are seeking to raise your prices and need to be armed with good information.  You can check out his perspectives at this link: 
https://www.americanhort.org/page/IIR_2019PerspectiveonProfitMargins