I have often advocated the use of social media for increasing sales of plant material to customers and the general public at large. I just read an article mentioning that this year there will be more folks belonging to the Millennial generation (those born from 1981 to 1997) than the Baby Boomers (1946 to 1964). So it might be time to start delving into how the Millennials get information to make purchases and how those purchases might be plants.
Another thing you might like to participate in is a research study on social media use in the green industry. Kansas State University is working on a question of how social media is being used by nurseries and garden centers for marketing. Here’s an opportunity for you to get some answers about online marketing efforts by participating in a research project. Questions in the survey will focus on marketing practices, their effectiveness, and their economic impact. Results of the survey (available to participants who submit their email address) will benefit nurseries and garden centers across the country by learning how to reach customers more effectively. We invite you to participate in the survey. In addition to helping our industry, there are personal incentives (two chances to win a $50 Amazon.com gift certificate)! Click on the link below to get started (works on mobile devices as well).
Or copy and paste the URL above into your internet browser.
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