Best Marketing Strategies for Green Industry Firms

Here is a recently published article from an economist at UF looking at different means of marketing and the average returns per dollar spent on different promotional campaigns.  It provides a  look at the size of the business and the effectiveness of the marketing efforts.  It is interesting to note that research indicates Internet marketing is the most cost effective for small firms, followed by print media and mass media.  To take a more in depth look at the fact sheet "Advertising and Promotions in the U.S. Green Industry" you can click on this link.   http://edis.ifas.ufl.edu/fe948