If you are reading this then you probably appreciate blogs and I appreciate the time you are spending on reading what I have to say. Blogs are a great way for the writer to get information to a wide audience on timely topics. It is also a way to communicate to a chosen audience. Businesses can use this approach to conveying information into a marketing method to reach customers. Blog readership has grown exponentially along with the use of the Internet. As of September 2008, blog search engine Technorati was tracking more than 130 million
blogs. Blog readership is estimated conservatively at 50% of those using the Internet.
If you are minimally creative and have something to say, starting a blog is extremely easy and you can be blogging within minutes of opening an account. This is is a great way to market to potential customers. A good marketing effort can help differentiate your company, or products or services from
others with similar offerings. This effort at differentiation is called branding. The creation of a
good or memorable brand can influence customers to prefer your offerings from other
companies. A good brand is a way to make your business unique or stand out from among
many competitors. A brand creates an identity that allows your customers to relate to or
identify with your product offerings. Brand awareness, developed through marketing, is an
effective tool to help generate new customers through word of mouth. One
useful marketing technique to create and reinforce brand awareness is the creation and use
of a blog.
I have published an article about blogs with Dave Palmer our District wide Tech integrator. Here is the link: http://hillsborough.extension.ufl.edu/Ag/AgOrnProd/A-ZPublications/BusinessBlogs.pdf
Check it out if you would like to know more about marketing via a blog.
If you read blogs, thank a blogger!